For sales teams in insurance, real estate, financial services, and banking — where the client has to believe in you before they ever believe in the product.
Trusted by
The Speaker
Emmy-Nominated Broadcaster · Author · MBA, University of Miami
Alberto spent 20+ years as a radio and television broadcaster at Univision — hosting an Emmy-nominated TV show broadcast across 35 US cities to more than 4 million weekly listeners. That career was a masterclass in one thing: how trust is built before talent is proven.
Now he teaches sales teams to do the same — through his proprietary Don't Sell. Storytell.™ framework and his book The Yes Behind a No (foreword by Don Francisco), placed in the hands of 15,000+ sales professionals.
The Problem
Most salespeople are good at what they sell. They're terrible at explaining why someone should trust them before they've proven it. They lead with product. They sound like everyone else. And they lose the deal before the conversation even starts — not because of price, but because they never connected.
The Framework
The difference between a rep who handles rejection and one who never fears it is one thing: their story. That's the framework Alberto teaches.
Measurable Impact
increase in outbound call volume within 30 days
— Amanda F., Sales Team Manager
What They Say
Speaking Topics
Every attendee walks away with a personal Hero's Journey framework, a rewritten professional introduction pressure-tested live on stage, and the neuroscience of why storytelling closes business faster than any pitch.
Alberto's proprietary system for turning sales professionals into trusted storytellers — used by teams at Citibank, Univista Insurance, and St. Jude Children's Research Hospital. Your team isn't losing deals on price — they're losing them before the conversation starts.
Drawing from 20+ years performing live in front of millions. A neuroscience-backed framework for turning rejection into forward momentum. No hype. No generic pep talk. Practical tools they use the next morning.
The most effective sales leaders aren't the loudest in the room — they're the ones whose stories make people want to follow them. A concrete communication system for team meetings, one-on-ones, and high-pressure moments.
A framework for bilingual sales professionals to use their dual identity as a trust-building advantage — not something to code-switch away from. One of the only keynotes in the country addressing selling across languages and cultures.
Plan Your Event
Before every engagement, Alberto conducts a discovery call with the event organizer and team leadership. The content is calibrated to your industry, your audience, and the outcomes you need — not delivered from a generic script.
You'll receive a full proposal within 48 hours of your call.
Book a Call →or email contacto@albertosardinas.com
FAQ
Yes. Alberto is fully bilingual and delivers every keynote, workshop, and training program in English, Spanish, or a bilingual format tailored to the audience. This is particularly valuable for organizations with Hispanic sales teams or those serving the US Latino market.
Alberto works primarily with sales organizations in insurance, real estate, financial services, and banking — industries where trust is the product and rejection is daily. His frameworks are built specifically for these fields, not adapted from general motivational content.
Four formats: 45-minute keynote, 90-minute keynote, half-day workshop (3–4 hours), and full-day training. All available in English or Spanish and customizable to your organization's specific challenges.
2–4 months for most events. For annual conferences and large sales kickoffs, 6+ months is recommended to secure your preferred date.
Alberto is one of the only sales keynote speakers in the country who combines 20+ years of broadcast media experience with a proprietary storytelling framework built specifically for sales rejection. He is Emmy-nominated, the author of The Yes Behind a No (foreword by Don Francisco), and delivers in both English and Spanish.
Yes. Before every engagement, Alberto conducts a discovery call to understand your team's specific challenges, current performance, and goals. Content is calibrated accordingly — not delivered from a generic script.
Based in Miami, Florida. Available nationally and internationally. Virtual keynotes also available for remote delivery.
